Leading growth from pre-launch to scale. Previously brainbot (Raiden Network, Beamer Bridge) and LUKSO. Started in enterprise sales at Zalando.
End-to-end growth, from strategy to execution: building and leading growth teams, owning the roadmap and running launch GTM (ICP, positioning, funnels). Product optimization on onboarding and activation, with feedback loops into engineering priorities.
Quota-carrying enterprise sales and account management at Zalando: a book of 25+ brand accounts, tailored proposals and C-level relationships. In web3: B2B pipeline building and outreach, demand validation at conferences, investor decks and traction narratives.
Ecosystem partnerships with L2s and infrastructure protocols. Co-launches, joint X Spaces and events, run on a co-marketing framework. Ecosystem growth through targeted campaigns and onboarding programs. Representing clients at conferences and on panels.
$50K–$1M+
deal size range on enterprise brand accounts
Zalando
25+
enterprise brand accounts, incl. Adidas, Nike and PVH
Zalando
+20%
year-over-year revenue growth
Zalando
$1M+
bridged volume in the first 8 weeks after launch on L2s
Beamer Bridge
11K+
unique wallet addresses activated
Beamer Bridge
+30%
developer community growth in one month
Raiden Network
60%
fewer incoming support requests
LUKSO
150%
community growth during the early L1 phase
LUKSO
Growth lead, joined in stealth pre-launch as an early team member
L2-to-L2 liquidity bridge on a request-and-fulfillment model.
Built and led a 5-person growth team and owned GTM for every chain launch with major rollups. Market analysis and positioning with the founders. L2 partnerships and co-marketing, incl. joint X Spaces, with Arbitrum, Optimism, LI.FI, Boba, Polygon and Gelato. Moved LP onboarding from high- to low-touch, cutting activation cost, tracked through funnel analytics and dashboards. Set up product feedback loops that fed into engineering's priorities.
Web3 and AI development studio: senior engineers and auditors for protocol, DeFi and dApp teams.
Marketing came first: built and ran an AI agent swarm as the marketing team, designing its workflows, curated agent memory and self-checks against set criteria, with run reports for fast human review. Reframed the value proposition around security, audits, AI and automation, and updated the website with the designer. Also ran ecosystem partnerships and built the B2B pipeline, leading lead gen and outbound.
Off-chain payment channel network on Ethereum, the equivalent of Bitcoin's Lightning Network.
Ran a targeted beta testing program at EthCC to surface developer activation friction. Redesigned the developer onboarding together with Engineering, backed by proactive support SLAs and internal documentation. Developer support and docs: RPC and SDK setup guides, node deployment tutorials and hands-on help.
EVM L1 first built for brands and digital identity, now a chain for creators and culture.
Built the growth function from zero, hiring and leading a 5-person team. Owned marketing and BD in the formative phase: refined the value proposition and supported the founder on partnerships with fashion houses and web3 protocols, incl. LUKSO's first live use case at Helsinki Fashion Week. Ran the community. Built internal support processes for faster resolution, with KPIs tracked in Google Analytics and related tools.
Liquid mining on Alephium, with token locking and stTokens representing hash power. Led growth strategy, built the investor materials, validated demand at conferences, and represented Mined.fi at a Funding the Commons roundtable.
Supported growth for Shutter's MEV protection (encrypted mempool). Coordinated partnerships with L2s, and designed a points-based onboarding program submitted to governance.
Positioned QuantPilot as an intelligence layer for AI agent systems and professional traders, plus brand work and tokenomics input. Attracted investor leads at PoC stage.
Cometh and Trustblock: GTM, positioning, partnerships and product feedback. Gaia: represented the project at conferences and ran outreach there.
Funding the Commons panel representing Mined.fi
ETHBarcelona panel on Account Abstraction speaker
Content Convention speaker
MrsBeauty AI co-founder, DeFAI experiment with Nostra Labs
X Spaces with LI.FI, Beamer, Arbitrum guest speaker and moderator
Bundesblock public speaker list listed speaker
ETHWarsaw with Fluffe: Chronicles of Cuteness 1st place, Best NFT Project
CareerFoundry certified Product Manager
Protocol Berg v2 and EthCC volunteer