Fractional growth lead for protocol teams since May 2024. Previously marketing and business development at LUKSO, then Head of Growth at Brainbot (Raiden Network, Beamer Bridge).
Full growth stack ownership, from strategy through execution. Building and scaling growth teams, owning the growth roadmap, and shaping product and business strategy, run on OKR/KPI infrastructure, reporting cadences, and cross-functional coordination.
GTM strategy and execution for new products, integrations, and launches. ICP and market research, positioning and value proposition, launch funnels and adoption tracking, with onboarding and user journey input alongside product and design. Run on playbooks and cross-functional GTM ops.
Strategic partnerships and ecosystem development across outreach, close, and account management, including co-launches and joint events with partner protocols. Client representation at events, alongside investor pitch materials, traction narratives, and token and utility design.
$1M+
bridged volume in the first 8 weeks of L2 launch
Beamer Bridge
73K+
community built from zero, roughly 5% MoM
Beamer Bridge
+30%
technical community growth in one month
Raiden Network
60%
reduction in incoming support requests
LUKSO
11K+
unique wallet addresses activated
Beamer Bridge
~80%
of tx volume generated through marketing
Beamer Bridge
150%
community growth during early L1 phase
LUKSO
1K+
avg live audience on partner X Spaces
Beamer Bridge
Fractional growth lead
Embedded growth lead, joined pre-launch in stealth as early team member
On-demand liquidity bridge for L2-to-L2 transfers, built on a request-and-fulfillment model.
Built and led a 5-person growth team, owning GTM for new chain launches with major rollup partners. Market analysis and positioning with founders, L2-ecosystem partnerships, and cross-marketing with Arbitrum, Optimism, LiFi, Boba, Polygon zkEVM, and Gelato, including joint X Spaces. Self-serve LP onboarding to lower activation cost, with funnel instrumentation and BI dashboards.
Off-chain payment channel network on Ethereum, the equivalent of Bitcoin's Lightning Network.
Ran a targeted beta testing program at EthCC to expose developer activation friction. Coordinated developer onboarding redesign across Engineering, Support, and BI, supported by proactive support SLAs and internal documentation infrastructure. Developer-facing technical translation across RPC and SDK setup, node deployment tutorials, and direct assistance.
L1 EVM blockchain originally positioned for brands and digital identity, since evolved into a creator-and-culture chain.
Built the growth function from zero, recruiting and leading a 5-person team. Owned marketing and BD through the formative phase, including value proposition refinement and partnerships with fashion houses and Web3 protocols, pitch through close. Community and support operations, with a KPI tracking framework set up on GA and adjacent tools.
Interim CGO. Liquid mining model on Alephium with token locking and stTokens for hash power. Led growth strategy, developed investor materials, validated demand at conferences, and represented Mined.fi at a Funding the Commons roundtable.
DAO bootstrapping and onboarding. Supported growth for Shutter's MEV-protection technology (mempool encryption). Coordinated partnerships with DEXs and L2 projects, designed a Galxe-based onboarding program submitted to governance.
Positioning, branding, tokenomics. Market positioning as an intelligence layer for AI agentic systems and professional traders, brand work, and contribution to tokenomics. Engagement attracted investor attention at PoC stage.
Growth advisory and execution. Shorter-cycle engagements spanning GTM, positioning, partnerships, and product feedback.
Protocol Berg v2 and ETHCC volunteer
MrsBeauty AI co-founder, DeFAI experiment with Nostra Labs
Funding the Commons panel representing Mined.fi
Career Foundry certification certified Product Manager
ETHBarcelona panel on Account Abstraction speaker
EthWarsaw with Fluffe: Chronicles of Cuteness 1st place, Best NFT Project
Content Convention line-up speaker
X Spaces with Boom, Beamer, Arbitrum guest speaker and moderator
Bundesblock public speaker list listed